» Rocky Road

The character.

The local Nestle plant wanted to create a mascot just for them. They wanted to help raise morale and add some "spice" to signage within the plant. Since it was an ice cream plant, they wanted an ice cream mascot. I began with an initial sketch which was slightly changed and refined after a personal meeting.

The execution.

After approval of the sketch, I completed "Rocky Road" completely in vector so he could be used for all types of printed media. I later did SEVERAL signage and decal designs featuring Rocky which can be seen throughout the plant. It was a very rewarding experience!